NEWS
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Invest smarter in fine wine,powered by data
Invest in fine wine and let WineCap do all the heavy-lifting. Speak to one of our wine investment experts and start building your portfolio.
Why investors choose WineCap
For wine investors of every age, background and level of experience.Your goals, your wine portfolio
We start with your aims and time frame, then build a focused portfolio that fits your life and ambitions.
Real value, driven by real data
We use our own live market data to find the right wines at the right price and to know when to act.
Long-term growth with care for the future
Professionally stored wines can improve with age, grow in value and help preserve a unique cultural asset.
Full ownership and freedom of choice
You own every bottle. You can sell, ship or enjoy your wines whenever you choose.
Simple, expert support for everyone
We make fine wine investing clear and accessible, with straight talking advice and ongoing education.
Integrity in every decision
Our team is transparent, accountable and always focused on protecting your interests.
What makes us different?
We combine a wealth of expertise in fine wine investment with advanced technology to offer a truly unique investment experience in the fine wine market
Fine wine investment expertise
- Our team has over five decades of combined experience in the fine wine investment market, ensuring informed decisions and optimal investment strategies for every portfolio.
The benefits of the UK market
- Operating from the UK places us at the heart of the global fine wine trade, with deep market liquidity, HMRC-approved bonded storage, and a globally recognised reputation for fine wine.
Sister companies in Bordeaux and LA
- With sister companies in Bordeaux and Los Angeles, we provide access to a global network of experts, offering deeper market insights, trend forecasting, and connections across continents.
Direct relationships with chateaux
- Our direct ties with prestigious chateaux allow us to source the finest wines directly, ensuring authenticity and access to exclusive releases for our clients.
A low carbon footprint
- Our storage facilities are underground, which not only protects your investment but also minimises environmental impact through energy-efficient practices.
Wine data tools
- Apart from third-party sources, we utilise our proprietary Wine Track data for precise market insights and analysis.
"I have always been impressed by their professionalism and their competitive pricing. I have trust and confidence in WineCap"
Rod
WineCap client since 2012
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What makes wine investment so attractive?
Here is why fine wine investment is growing in popularity and demand worldwide.
- An improving asset in diminishing supply
- Fine wine improves as it ages and gets rarer over time, increasing desirability and value.
- An effective hedge against inflation
- As a tangible asset, fine wine is resistant to inflation and a great hedge against high interest rates.
- Low correlation to mainstream markets
- Fine wine has traditionally exhibited very low correlation to mainstream markets, providing diversification and stability to a portfolio.
- Potential capital gains tax relief
- Wine can qualify as a ‘wasting asset’ for UK capital gains tax purposes, but the treatment is not automatic. While your wine is stored in bond, duty and VAT are suspended. Tax treatment depends on your individual circumstances and may change.
- Sustainable asset with a low carbon footprint
- Fine wine offers extraordinary sustainable benefits to investors, balancing out the risks of green bonds and risky impact investments.
- Stability through different economic environments
- Fine wine remains resilient even during economic downturns, providing unmatched stability to an investment portfolio.
- Uniform value across currencies
- Fine wine holds its value regardless of currency fluctuations, making it a reliable and stable asset in global markets.
- Most popular collectible
- Unlike unique collectibles like art, fine wine benefits from larger production volumes, allowing for more accurate valuation and greater price stability across the market.
High performers
Recent strong performers, selected from over 3,700 wine brands Wine Track follows.
WINE | PRICE | WT Critic Score | Price per point | Percentage change over 6 months | Percentage change over 12 months | Percentage change over 5 years | Percentage change over 10 years |
|---|---|---|---|---|---|---|---|
| Domaine d'Auvenay, Bourgogne Aligote, Sous Chatelet | £36,134.00 | 91.90 | £393.19 | 6.61% | 10.60% | 345.75% | 4655.00% |
| Domaine Bizot, Vosne-Romanee, Aux Jachees | £34,356.00 | 91.60 | £375.07 | -8.75% | -10.67% | 155.34% | 2846.00% |
| Domaine Bizot, Vosne-Romanee | £21,102.00 | 89.30 | £236.30 | -7.28% | -5.58% | 136.59% | 2716.00% |
| Hubert Lamy, Saint-Aubin Premier Cru, Derriere Chez Edouard Blanc | £2,639.00 | 92.10 | £28.65 | -1.60% | -1.58% | 651.39% | 1198.67% |
| Domaine d'Auvenay, Auxey-Duresses, Blanc | £54,066.00 | 91.50 | £590.89 | 10.61% | 8.58% | 494.26% | 1675.12% |
Capital at risk. Past performance is not a guide to future returns. Returns are not guaranteed.
Editorial
Exclusive market analysis, regional reports, and the latest news in fine wine.
LEARN
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QUARTERLY REPORTS
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Still got a query?
If you’ve still got a burning question about our service, then check out our frequently asked questions or feel free to book a no obligation call with our experts.
View all- What is WineCap?
WineCap is a UK-based platform for investing in fine wine, combining data-driven wine selection with bonded storage, insurance, and portfolio management. Instead of buying cases yourself and worrying about provenance, storage conditions, or where to sell, WineCap handles the full lifecycle: sourcing investment-grade wine, storing it under bond, insuring it, and then selling it on your behalf.
WineCap offers four plans – Discovery, Curated, Elite, and Legacy – covering storage, insurance, and other benefits. See our plans and fees breakdown for the full structure.
For a full walkthrough of the process from account opening to exit, see our how it works page, or read more about what makes a wine investment-grade.
- How does WineCap decide which wines are worth investing in?
WineCap selects wines based on historical price performance, producer reputation, market liquidity, relative value, and critic scores, amongst other things.
The screening process starts with data: WineCap's team analyses price trends, looking for consistent appreciation and active trading volume rather than one-off spikes. Producer track record matters – established names from Bordeaux, Burgundy, Champagne, and a small number of other regions dominate because they have decades of pricing history and consistent global demand. Vintage quality, as assessed by recognised critics, is also weighted, since strong-vintage wines from top producers tend to hold and grow value more reliably. Larger portfolios allow a more diverse collection.
Depending on your needs, you'll have varying levels of input into this process. Every wine added to your portfolio becomes trackable through the client portal immediately.
- What is WineCap's track record for returns?
Returns vary by holding period, client goals, wine selections as well as market conditions. However, returns depend heavily on which wines you hold and for how long — fine wine investment generally rewards a 5–10+ year horizon rather than short-term trading, since transaction costs and market cycles both work against quick turnarounds. You can track your own portfolio's real-time performance through your client portal at any point, rather than relying on platform-wide averages.
For a broader view of how wine has performed as an asset class, see our investment guide.
- Can I invest in wine if I don't live in the UK?
Yes. WineCap welcomes investors from all over the world. Our head office is in the UK but we have customers on every continent.
The core service works the same regardless of where you're based: account opening, wine selection, bonded storage, Wine Track access, and the sale process. Storage remains in the UK (under bond at LCB) regardless of your residency.
If you have more questions about investing from outside the UK, our team is on hand to help with any account-specific enquiries about international onboarding, currency, or payment setup.
- Where is my wine stored?
Wine purchased through WineCap is stored in-bond at Drakelow Tunnels LCB (London City Bond), a modern and sustainable HMRC-compliant facility.
Bonded storage matters for two reasons.
First, it protects the physical condition of the wine – LCB maintains consistent temperature and humidity, which preserves both drinkability and resale value.
Second, storing wine in-bond has specific tax advantages: you don’t have to pay duty and VAT as long as the wine remains in the bonded warehouse.
If you ever want to take physical possession of your case, it can be released from bond and shipped to you – though this typically triggers duty and VAT based on the price you paid for it. See can I take physical delivery of my wine for that process.
- What is Wine Track?
Wine Track is WineCap’s fine wine data platform. It tracks daily prices, critic scores and long-term performance for tens of thousands of potentially investable wines.
It was built as an in-house tool to select wines for investment, and was made public in 2021.
You can see how a wine brand has performed across its vintages, how its quality compares with its peers, and how it stacks up against fine wine benchmarks and wider financial markets.
You can try a limited version of Wine Track for free by signing up to our Discovery plan. Full access is included on Curated, Elite and Legacy. See our pricing page for more details.