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Our approach to fine wine investment

We advise on what to buy and when to sell, using independent market data. Every case belongs to you.

WineCap Wealth Report 2026

WineCap Wealth Report 2026

Fine wine has cemented its position as the most sought-after collectible among UK and US high-net-worth individuals, according to the 2026 WineCap Wealth Report: UK and US editions. Drawing on fresh research from leading wealth managers and IFAs, the reports explore how fine wine has continued to evolve from a niche passion asset into a strategic, tax-efficient component of diversified portfolios.

‘Fine wine is no longer reserved for collectors and connoisseurs – year after year our research shows that it is being viewed as a serious asset with strong fundamentals for growth, and valuable tax advantages,’ says Alexander Westgarth, Founder and CEO of WineCap.

Robust data and industry expertise

WineCap helps clients grow their investment through robust data and industry expertise. We track 400,000 data points daily across 75,000 different products to assess the investment potential of over 3,000 wine brands. With over 50 years of combined fine wine investment expertise, WineCap offers unparalleled knowledge in the fine wine investment market – and guidance to help you maximise your returns.

Wealth Report

Why invest with WineCap

Here is why savvy investors choose WineCap to build and manage their wine investment portfolios.

Access to exclusive fine wines
Build a portfolio of top brands and high performers through our extensive network of producers and industry experts.
Expert portfolio advice
We select fine wines with strong historical performance, continuously monitor market conditions, and advise you on the right times to buy and sell.
Secure storage
Our temperature controlled and highly secure underground storage facilities preserve and protect the value of your wine investment.
Data-driven decisions
We track 400,000 data points daily across 75,000 different products, backed by over 50 years of combined fine wine investment expertise.
100% ownership
You own your wine collection 100% and are in complete control. You can decide when to sell or when and where to ship it.
Transparent fees
No entry fee, no exit penalty, and no charges you find out about later.
World-class analysis
Access industry-leading analysis to capitalise on the latest trends and opportunities in the fine wine market.
Transparency and expert advice
Download detailed reports on your portfolio performance and utilise our expert advice to align your investment with your objectives.

“I am a new investor to the wine industry and in Martin and WineCap I found an informative and exciting guide”

Tamara
Tamara
New wine investor

Reports

In-depth analysis on the fine wine market. Discover more in our latest regional spotlights, quarterly analysis, and wealth management reports.

Supply discipline in the Northern Hemisphere’s 2026 wine harvest has direct implications for pricing - Featured image
NEWS

Supply discipline in the Northern Hemisphere’s 2026 wine harvest has direct implications for pricing

The Northern Hemisphere's 2026 harvest is drawing to a close with smaller yields across France,...

7 min read
A wine investors guide to wine critics: how their scores move fine wine prices - Featured image
LEARN

A wine investors guide to wine critics: how their scores move fine wine prices

Wine critic scores function like a credit rating for fine wine, shaping decisions on which prod...

13 min read
Q3 2026 Fine Wine Report - Featured image
QUARTERLY REPORTS

Q3 2026 Fine Wine Report

This report examines what the wine market is showing investors in Q3 2026, reporting on Micheli...

13 min read