Gros Frère et Sœur, Richebourg 2018
- Profit
- 102.3%
- Annualised return
- 51.4%
- Bought in
- May 2021
- Sold at
- Jan 2023
About us
Fine wine investment,
built on expertise and evidence
WineCap exists to make fine wine one of the most transparent, well-managed alternative assets you can own. Since 2013, we’ve combined hands-on wine trade expertise with proprietary market technology to help clients build, track and grow portfolios of the world’s most investable wines – with total ownership, clear reporting, and no hidden costs.
We’re not a marketplace, and we’re not a fund. When you invest with WineCap, you own your wine outright, we manage it on your behalf, and every decision is backed by data most investors simply can’t access on their own.
Our story
WineCap was founded by Alexander Westgarth, a serial entrepreneur in the fine wine industry, built on decades of relationships with the world’s top chateaux and producers. As demand grew for a more structured, data-led way to invest in wine, that trade expertise became the foundation for WineCap – a dedicated fine wine investment platform built for a new generation of investors.
Today, WineCap is headquartered in London – home to the world’s most mature secondary fine wine market – with sister operations in Bordeaux and Los Angeles, putting us at the physical heart of where fine wine is made, traded and stored. Our team brings together over 150 years of combined experience across wine trading, portfolio management and data technology.
WineCap through the years
- 2013
WineCap began as a support company to Westgarth Wines, sourcing the wines that would go into clients’ collections – the foundation of the sourcing expertise and producer network behind WineCap today.
- 2019
We launched Westgarth Wine Investments, our first dedicated wine investment arm.
- 2020
We completed our first seven-figure En Primeur campaign, doubled the size of our technology team, and built our own bespoke client management system.
- 2021
Westgarth Wine Investments became WineCap. We launched a new website and Wine Track, our proprietary wine indices, and welcomed clients across every continent.
- 2022
WineCap opened its US office and launched the WineCap client portal, giving every investor 24/7 access to their portfolio.
- 2023
We introduced our Unique Case Identifier (UCI) system, so every case of wine in our care could be tracked individually from the moment it arrived, and launched our first AI pilots.
- 2024
We moved client storage to LCB Drakelow, one of the UK’s newest, most secure and most sustainable wine storage facilities. Our team continued to grow, 71% larger than in 2022.
- 2025
Our wine-matching database surpassed five million unique matches. Wine Track launches 3,750 wine brand indices, becoming the global leader for wine brand indices.
- 2026
We upgraded our data infrastructure with AI-powered systems, strengthened our buying and sales teams, and launched our new website.
Our vision
Our vision is to be the world’s number one partner for wine investment – preserving exceptional wine for future generations while giving investors a genuine, transparent route into an asset class that was once reserved for a privileged few.
Our mission
Our mission is to give you access to the wonder of wine as a sustainable, stable alternative asset class – backed by real data, clear reporting, and a team that treats your portfolio with the same care we’d apply to our own.
Our core beliefs
Everything we do is guided by a few core beliefs about wine investment.
Wine investment should be simple.
Trust is built on clarity, simplicity and personal relationships. Clients deserve full control and ownership of their investments, without unnecessary complexity or surprises.
Advice should be personal.
Every investor has different goals. We combine data-led insights with personal relationships to provide tailored advice, rather than relying on one-size-fits-all solutions.
Knowledge should be shared.
Informed investors make better decisions. We invest in original research and market education, sharing our insights openly to help clients navigate the fine wine market.
True value is worth seeking.
Successful investing starts with buying the right wines at the right price. We look beyond market noise to identify opportunities with genuine potential for appreciation.
Integrity builds confidence.
We provide transparency, accountability and honest advice. Our clients should always understand their investments and feel confident that their interests come first.
Fine wine is worth preserving.
Fine wine is more than an investment. We believe in protecting its cultural legacy through responsible storage and careful stewardship for future generations.
Technology should serve people.
We use data and technology to improve decisions and simplify investing, without losing sight of what matters most: personal relationships, experience and sound judgement.
Patience leads to perfection.
Fine wine investment rewards a long-term perspective. With careful selection, proper storage and time, great wines mature in quality and appreciate in value.
Why investors choose WineCap
A dedicated personal contact.
Every client is paired with a named account manager who understands their goals, risk appetite and time horizon, combining our expertise with your objectives.
A sustainable, ESG‑friendly asset class.
Fine wine is a physical, finite asset stored responsibly – we’re proud to offer an investment that’s as considered as it is rewarding.
Technology most competitors can’t match.
Our proprietary Wine Track system gives clients 24/7 visibility, backed by data most of the market doesn’t have access to.
Full ownership, full transparency.
You own 100% of your wine – never shares in a fund or a fractional interest – with detailed reporting at every step.
WineCap by the numbers
- data points tracked daily by our proprietary Wine Track technology
- 500,000
- products monitored across the global marketplace
- 75,000
- wine brands assessed for investment potential
- 3,750+
- of combined fine wine investment expertise across our team
- 150+ years
- global offices – London, Bordeaux and Los Angeles
- 3
How we work: data‑led, human‑guided
Wine investment lives or dies on information – knowing which wines are genuinely investment-grade, when to buy, and when to sell. That’s the problem our proprietary Wine Track technology was built to solve.
Wine Track continuously monitors the global fine wine marketplace, tracking over 500,000 data points daily across roughly 75,000 products, to assess the investment potential of 3,750+ wine brands. We combine that with data from respected third-party fine wine authorities, so every recommendation our team makes is grounded in current, reliable market intelligence.
It’s this combination of proprietary technology and experienced human judgement that lets us build portfolios designed to perform, while giving clients a level of transparency that’s rare in this market.
Wine Track Price Index
Tracks price movement for individual brands over time.
Wine Track Average Case Price
Average market price across basket vintages, per 12×75cl.
Wine Track Critic Score
Aggregate of published third-party critic scores, normalised to 100 points.
Wine Track Price Per Point
Average case price divided by WT Critic Score.
Wine Track: a true marker of brand strength
Not every famous name is a good investment, and not every rising star stays under the radar for long. Telling the two apart – reliably, and early – is what Wine Track was built for.
We created Wine Track as a proprietary index to assess brand strength over time: tracking how individual wine brands are performing across years of pricing history. It shows us which brands are on the move, and which are coasting on reputation alone, often before that shift is visible to the wider market.
In an asset class where access to information is paramount, this visibility gives an investment edge. This is why Wine Track sits at the centre of how we build and manage every client portfolio, informing which wines we buy, when we buy them, and when it’s time to sell.
Clients get access to the tool – following the wider market, established blue-chip names, and the “underdog” brands worth watching, all in real time.
Explore Wine Track → (opens in a new tab)A track record built on data
Maison Leroy, Meursault 2016
- Profit
- 142.7%
- Annualised return
- 19.5%
- Bought in
- Oct 2021
- Sold at
- Sept 2026
Domaine Leroy, Clos Vougeot 2014
- Profit
- 126.0%
- Annualised return
- 52.0%
- Bought in
- Apr 2021
- Sold at
- Mar 2023
Jacques Selosse, Millésime 2009
- Profit
- 190.3%
- Annualised return
- 49.4%
- Bought in
- Aug 2021
- Sold at
- Mar 2024
Research, analysis and insight
Our vision is built on giving investors a genuine, transparent route into fine wine – and we believe that starts with knowledge. Informed decisions require real insight which is why we invest heavily in original research and market analysis beyond traditional portfolio management.
That commitment shows up in our proprietary Wine Track data, our published market commentary, and in research projects like the WineCap Wealth Report – our annual study of UK and US wealth managers and financial advisors, now in its fourth year, tracking how fine wine’s role in diversified portfolios is evolving.
We don’t keep this knowledge to ourselves. We believe the fine wine market works better when it’s better understood – by our clients, and by the wider investment community – so we share our findings openly, through our own editorial coverage and with the financial and wine trade press.
It is this ongoing commitment to research and education that has made WineCap a trusted industry voice, regularly quoted on market trends, pricing dynamics and the outlook for fine wine as an asset class.
Read our latest news → (opens in a new tab)Global reach, local expertise
We’re strategically positioned at the centre of the global wine trade, with headquarters in London and sister operations in Bordeaux and Los Angeles.
London
our UK base gives clients access to the world’s most mature and regulated secondary fine wine market.
Bordeaux
at the source of some of the world’s most investable wine, with direct relationships with prestigious chateaux.
Los Angeles
connecting WineCap with one of the largest and fastest-growing wine markets in the US.
Our values
Excellence
We delight our clients every step along their journey of wine, upholding the highest standards of quality and integrity in every action.
Innovation
We recognise that innovation and continuous improvement are critical to our success. We celebrate and embrace change.
Respect
We care deeply for our clients, partners, colleagues and the environment we live in.
One team
We work together, across boundaries, with personal accountability, to achieve the goals of our clients and our company.
Sustainability matters
Wine is a living, physical asset – and we take our responsibility to protect it, and the environment it depends on. Our commitment to sustainability includes energy-efficient, underground storage facilities at LCB Drakelow that minimise our carbon footprint while preserving the long-term condition and value of every bottle in our care.
Our team
WineCap is led by CEO and founder Alexander Westgarth, whose background in the fine wine trade shaped the data-led, client-first approach WineCap is built on today. Our wider team draws on more than 150 years of combined experience across wine trading, portfolio management, technology and investment strategy – giving clients access not just to top investible wine, but to genuine expertise at every stage of their investment.
Alexander Westgarth
Founder & CEO
Jason Smith
CFO
Martin Pruszynski
Head of Investment
Adrian Brice
Head of Buying
Steve Weids
Head of Trade Sales
Daniel Paterson
Senior Relationship Manager
Beatrice Griffiths
Operations Manager
Gabriella Johnson
Executive Assistant to CEO
Michelle Knobel
Bookkeeper
Jack Hagley
Head of Design
Emma Lombard
Marketing Manager
Leah Vieira Da Cruz
Marketing Assistant
Faiz Noor
Principal Engineer
Kabo Mekgwe
Fullstack Developer
Gary Sandhu
Quality Assurance
Trust and recognition
WineCap’s expertise is regularly sought out by leading financial and wine trade media.
Bloomberg
“A 2024 study of 50 US wealth managers by UK-based WineCap, which designs customized portfolios, found that 1 in 3 high-net-worth investors look to fine wine for stability in the face of stock market volatility.”
Read the feature →Robb Report
“One of the leaders in the field of wine investment is WineCap, whose CEO and founder Alexander Westgarth explains...” – featured for its take on wine as a portfolio diversification strategy, alongside a WineCap client’s own investing story.
Read the feature →The Drinks Business
A regular voice in trade coverage of the fine wine market – from Bordeaux En Primeur pricing analysis to WineCap’s annual Wealth Report findings. On a major US tariff ruling, CEO Alexander Westgarth was quoted calling it “a landmark victory for the global wine industry.”
Read the feature →Forbes
As a member of the Forbes Business Council, CEO Alexander Westgarth contributes his expertise on fine wine investing and portfolio risk management directly to Forbes’ readership.
Read the feature →
As featured in
Rated by our clients
4.7on Trustpilot
“Professional, transparent, and easy to deal with. Clear advice and a solid team that know the market well.”
Ryan B. “I am a new investor to the wine industry and in Martin I found an extremely informative and exciting guide. Martin has been very respectful of my needs and appetite. It’s been a pleasure starting this journey with them.”
Tamara P. “This is one of the best wine investment companies I know… They are competitive, fast in response and have a good relationship with the USA market. The portfolio managers are fast and qualified.”
Henrik H. “I have been dealing with Martin at WineCap to manage an inherited portfolio. He has been incredibly helpful and has really gone above and beyond advising me on some quite delicate matters. I am extremely grateful for all his support.”
Emma H. “Excellent! I have always had very good and personal service from my contacts with Martin at the company.”
Fredrik E.
Ready to start?
We’d welcome the opportunity to show you what sets WineCap apart.