United States Regional Report
Our United States Regional Report explores the development of an investment market, the emergence of cult wines and other key players.
The modern story of US fine wine begins in 1976, with the now-legendary Judgement of Paris. In a blind tasting held on 24 May, leading Californian Bordeaux-style blends were pitted against classified growth Bordeaux, and Californian Chardonnays against white Burgundy. To the surprise of many – and the disbelief of some – California emerged victorious in both categories.
This moment marked a turning point for American wine. What followed was not an overnight transformation, but a steady ascent. In the 1990s, the first Californian “cult wines” began to emerge – highly sought-after labels produced in tiny quantities, driven by word-of-mouth demand and critical acclaim. Screaming Eagle, in particular, established a model that many later producers would follow, supported by Robert Parker’s perfect scores and a growing global collector base.
Today, the United States – dominated by California, but increasingly supported by Washington and Oregon – has become a meaningful force in the global fine wine investment market.
WineCap’s USA Regional Report explores how this market has developed, how performance has evolved, and where opportunities are emerging across the country.
Key findings from the United States Regional Report
The United States has become a key fine wine investment region
In 2010, US wines accounted for just 0.1% of global secondary market trade. Today, that figure stands at around 7%, making the United States the largest non-European fine wine investment region by value.
This growth has been driven by strong domestic demand, expanding international distribution, and a sustained run of high-quality vintages over the past decade.
California dominates – but is no longer alone
California accounts for approximately 99% of US secondary market trade, with demand concentrated around a core group of powerful brands including Screaming Eagle, Opus One, Harlan Estate, Dominus, Promontory, Scarecrow, and Ridge Monte Bello.
However, investment-worthy wines from Washington and Oregon are increasingly attracting attention, offering relative value and diversification within the US allocation.
Strong long-term performance with recent buying opportunities
Over the last 15 years, Californian fine wines have outperformed both the Liv-ex 100 and Liv-ex 1000 indices, delivering steady long-term growth. Prices peaked in September 2022, after which the Liv-ex California 50 index declined by approximately 26% on average.
This correction has created attractive entry points, particularly for investors seeking exposure to top US brands at more favourable levels.
A brand-driven market with increasing terroir focus
Historically, Californian fine wine has been driven by brand power. While this remains true, the market has increasingly shifted towards a deeper understanding of terroir, AVAs, and vineyard specificity. Napa Valley remains the epicentre, with Oakville, Stags Leap District, and Rutherford firmly in the investment spotlight.
This evolution mirrors the maturity seen in Old World regions, strengthening California’s long-term investment credentials.
Expanding distribution is improving liquidity
Access has historically been a challenge in the US market, with private mailing lists and long waiting times limiting availability. More recently, leading estates such as Opus One, Inglenook, and Vérité have begun releasing wines via La Place de Bordeaux, improving transparency, access, and international liquidity.
This shift has been welcomed by the market and is expected to support further growth in secondary-market activity.
Explore the full report
WineCap’s United States Regional Report provides a comprehensive analysis of the US fine wine market, including its historic development, price performance, key AVAs, and the most investment-worthy producers, with a particular focus on Napa Valley.
Download the full United States Regional Report to explore the data, insights, and opportunities shaping one of the fastest-growing fine wine investment regions in the world.
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Three reasons why the Brexit deal will prevent customers from paying more for their wine.
Ever since the UK voted to leave the European Union in 2016, trade talks and negotiations between the two sides had been full of uncertainty, posturing and brinkmanship which at times made it feel like a deal was unobtainable. So, the news that a trade deal – now ratified by the UK Parliament - had been struck on Christmas Eve last year was met with welcome relief across all industry sectors on both sides of the Channel and especially by those looking to invest in wine.
1. The costly VI-1 import documentation for UK and EU wines is no longer going to be introduced in July as previously planned. Taking its place will be a straightforward Wine Import Certificate which asks for basic producer and product information. This means far less admin and fees for wine importers, which in turn means no extra costs will be passed on to customers.
2. Crucially, wines will not have to undergo lab assessment for the new Wine Import Certificate. Submitting wines for lab analysis would have caused backlogs of wines which would have created frustrating shipment delays.
3. While UK wine importers are going to have to get to grips with new processes and forms over the coming months, this is just part of the anticipated bedding-in period which will become second nature as time goes on and as new processes are established.
With the previous uncertainty around Brexit having disappeared with the end of the transition period and with 2021 looking to mirror previous years of healthy returns for fine wine, contact us to speak to one of our advisors about creating your portfolio to invest in wine.
