WineCap Wealth Report 2025: US Edition
In a year marked by shifting interest rates, political uncertainty, and evolving investor mindsets, one asset is quietly holding its ground – and gaining new momentum: fine wine.
According to WineCap’s newly released 2025 Wealth Report, fine wine has once again claimed the top spot among collectible investments, with 94% of US wealth managers expecting demand to rise this year.
Key report findings:
- 94% of US wealth managers expect demand for fine wine to increase in 2025 (up from 84% in 2024)
- Fine wine now appears in 28% of high-risk portfolios
- 72% say high interest rates are a supportive factor for fine wine investment
- 98% of respondents value wine’s independence from the US dollar as a macro hedge
- 46% cite strong long-term returns as a key reason for rising demand
- Portfolio allocations to wine now average 10.7%, reflecting more diversified investment strategies
‘Fine wine continues to prove itself as a robust and intelligent asset class,’ said Alexander Westgarth, Founder and CEO of WineCap. ‘While some seasoned collectors are selling to capitalise on earlier gains, we’re seeing younger, more data-driven investors enter the market – redefining how wine is used in wealth portfolios.’
Fine wine in the world of investment
According to the report, fine wine ranks higher than all other collectible investments for 2025. Confidence in its market stability, liquidity, and transparency places it above art, watches, whiskey, and luxury handbags.
In a post-pandemic landscape marked by inflation spikes, rate fluctuations, and policy shifts, wealth managers are increasingly recommending tangible assets with low correlation to equities. Fine wine’s appeal as an inflation-resistant, currency-independent, and globally traded asset makes it an attractive choice for investors seeking stability across economic cycles.
A maturing market
Despite a dip in average allocations from 13% to 10.7%, the report points to a healthy market recalibration – one where liquidity is improving, supply is expanding, and younger investors are driving new demand.
‘This is no longer a passion-driven niche – it’s a credible, data-backed, and globally relevant investment class,’ added Westgarth. ‘As the landscape evolves, we see fine wine becoming a cornerstone of modern portfolio diversification.’
The report further looks at the factors creating demand for fine wine, the impact of Trump’s policies on investment, and how AI is modernising the market.
Download your complimentary copy of the 2025 WineCap Wealth Report and discover how fine wine can enhance your investment portfolio.
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Three reasons why the Brexit deal will prevent customers from paying more for their wine.
Ever since the UK voted to leave the European Union in 2016, trade talks and negotiations between the two sides had been full of uncertainty, posturing and brinkmanship which at times made it feel like a deal was unobtainable. So, the news that a trade deal – now ratified by the UK Parliament - had been struck on Christmas Eve last year was met with welcome relief across all industry sectors on both sides of the Channel and especially by those looking to invest in wine.
1. The costly VI-1 import documentation for UK and EU wines is no longer going to be introduced in July as previously planned. Taking its place will be a straightforward Wine Import Certificate which asks for basic producer and product information. This means far less admin and fees for wine importers, which in turn means no extra costs will be passed on to customers.
2. Crucially, wines will not have to undergo lab assessment for the new Wine Import Certificate. Submitting wines for lab analysis would have caused backlogs of wines which would have created frustrating shipment delays.
3. While UK wine importers are going to have to get to grips with new processes and forms over the coming months, this is just part of the anticipated bedding-in period which will become second nature as time goes on and as new processes are established.
With the previous uncertainty around Brexit having disappeared with the end of the transition period and with 2021 looking to mirror previous years of healthy returns for fine wine, contact us to speak to one of our advisors about creating your portfolio to invest in wine.
